The Social Media Landscape Part 7 of 7 with Adam Baird

June 24, 2009

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The Social Media landscape is a very interesting one. It comprises of 10 key elements and all of them can be used, and are being used, to help generate and maintain sales for small to medium sized businesses.  In this 7-part blog series, I am going to give an over view of the 7 elements you need to be using as a bare minimum.

  1. Publish
  2. Share
  3. Discuss
  4. Social Networks
  5. Microblogging
  6. Lifestream
  7. Livecast 

The other three, virtual worlds, social games and MMO (or Massively Multiplayer Online game) can also be used, although not essential. 

So, let’s keep the focus on the big 7 and help you get your Social Media skills & understanding to a whole new level.

Livecast

 “Livecast” The Social Media Landscape – Part 7 of 7

Qik , Justin.tv  and Ustream.tv  are the three most popular Livecast hosting systems. I want to make it clear that they are all free to use! Can you believe that? FREE! No complaints from me, onward…

What is Livecast?
Livecast is the internets answer to live TV. Viewers all over the globe can view your webcam broadcast live. Viewers can watch the screen and hear your content just as they would on television.

Qik is a mobile based Livecast system. Picture this for a moment… you’re at a seminar and you bump into the most interesting person you have ever met – you wish you could record an off-the-cuff interview with them quickly – so, what do you do? Whip out your internet enabled mobile phone and wham! Start streaming a quick Q&A session live for your prospects, customers and business partners to see.

Ustream.tv is my favourite Livecast system and I use it at least weekly to communicate with prospects, customers and business partners. A live video stream is the ultimate in personal contact when it just isn’t viable to be there in person.

I am going to be broadcasting the first Social Media Landscape discussion live using Ustream.tv in a few hours time.

Click here to register with Ustream and then rsvp to the Livecast.

How is Livecast good for business?
Livecast allows you to interact with distant customers in a way that has not been possible until now. Given the economic challenges businesses are facing at the moment, you can soon be the favourite supplier of breaking news in your indusrty by hosting livecast presentations.

The monthly team meeting, board meeting or product launch can now be done at little to no cost and I am sure your prospects, customers and business partners will be into that!

Livecast allows for easier interaction and lowering overheads - two goals that most businesses have. 

This is just a basic overview of the Lifestream element of the Social Media Landscape. As this element becomes more widely accepted in the business world, you will see new and exciting developments to make it a whole lot more useful.

So there you have it, some food for thought on the Lifestream element of the Social Media Landscape. 

I trust you have had fun learning the Social Media Landscape through my 7-part blog series. Going forward, over the next wee while, I will be demonstrating & tutoring you, in more depth, how to use Social Media to make your business more money.

Please subscribe to this blog and make sure you don’t miss exciting future blogs.

Adam Baird

Uncovering the Social Media Landscape

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The Social Media Landscape – Part 6 of 7 with Adam Baird

June 17, 2009

The Social Media landscape is a very interesting one. It comprises of 10 key elements and all of them can be used, and are being used, to help generate and maintain sales for small to medium sized businesses.  In this 7-part blog series, I am going to give an over view of the 7 elements you need to be using as a bare minimum.

  1. Publish
  2. Share
  3. Discuss
  4. Social Networks
  5. Microblogging
  6. Lifestream
  7. Livecast 

The other three, virtual worlds, social games and MMO (or Massively Multiplayer Online game) can also be used, although not essential. 

So, let’s keep the focus on the big 7 and help you get your Social Media skills & understanding to a whole new level.

FriendFeedIcon

 “Lifestream” The Social Media Landscape – Part 6 of 7

FriendFeed and SocialThing are the two most popular Lifestream websites. Both achieve the same result, however, I would run with FriendFeed as it seems to have a whole lot more business focused users.

What on earth is Lifestream?
Lifestreaming is a procedure used to combine all of a Social Media user’s favourite information into one, easy to manage. Basically, controlling the stream of information that now controls your online life.

If you’ve been taking action on the information you have learned from the first 6 parts to the Social Media Landscape blog series, then you will, by now, have a number of different websites, accounts and systems that you are using – right?

Twitter, Facebook, Blogger, Digg, Flickr and a couple of others that you will learn about in part 7 are all able to be managed in one place.

How is Lifestream good for business?

It’s not going to create any more leads or generate any more sales; however, it will improve your efficiency online. Instead of having to check, scan through and read multiple different systems, you can take care of all your Social Media interaction in the one place.

Compared to the huge level of experience I have learning about, using and understanding the previous five elements of the Social Media Landscape, Lifestreaming is relatively new to me. The upshot of it is that it makes sense, saves time and allows you to spend more time on income producing activities.

This is just a basic overview of the Lifestream element of the Social Media Landscape. As this element becomes more widely accepted in the business world, you will see new and exciting developments to make it a whole lot more useful.

So there you have it, some food for thought on the Lifestream element of the Social Media Landscape. 

Come back for the final part of this 7-part blog series real soon or even better, subscribe to this blog and have the next post emailed to you when I hit “submit”!

Adam Baird

Uncovering the Social Media Landscape

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Social Media Landscape by Fred Cavazza Redux

June 12, 2009

Following last year’s first version of my Social Media Landscape, I am induced to publish a new version to sync with the market’s latest evolutions. And I a not the only one: The Conversation Prism v2.0.

This new landscape is now spitted into four main usages (expressing, sharing, networking, playing) and is structured around social platforms which ambition is to cover each user’s needs.

Social Media Landscape (redux)

Social Media Landscape (redux)

The large size version is here : Social Media Landscape (redux).

Four Main Usages

The various tools and services displayed on this landscape are listed bellow.

1. Expressing tools allow users to express themselves, discuss and aggregate their social life:

2. Sharing tools allow users to publish and share content:

3. Networking tools allow users to search, connect and interact with each other’s:

4. Playing services that now integrate strong social features:

From Social Networks to social Platform

At the center of this landscape we will find former social networks, which have evolved to progressively integrate more and more functionalities and morphed themselves into social platforms. The notion of ‘platform‘ is particularly relevant since those network have the ability to host applications (mostly the one you find on the four main usages).

We can split social platforms into two groups: The First Generation which have been existing since more then 5 years and gather between 50 and 200 millions of users (Facebook, MySpace, Friendster, Bebo, Orkut, Skyrock, Hi5, Windows Live…) and The New Wave of social players which have a similar offering and a fast growing audience (between 20 and 50 millions users - Netlog, Imeem, Piczo, Lexode, Hyves, Buzznet, Xanga, Zorpia…).

I won’t enter in the debate to foresight which platform will grow faster or which will appeal the most to youth audience but I anticipate a rough competition for Facebook which is stile experiencing cash flow problem by sticking to the advertising model while those new social players have integrated micro-transactions and premium membership in their business model.

Google and Yahoo! are still absent from the social scene (wait, maybe not…)

You will also notice in this landscape the discretion of Google and Yahoo! which are ‘only’ represented by services that did not managed to break through the social scene (while being strong references, Blogger, YouTube, FlickR cannot be considered has dominant social platforms). Let’s be honest: MySpace and Facebook decently steal the spotlight from Google and Yahoo!.

Wait… maybe not if you consider Google as a being in a much more favorable situation with lower-level services like Gmail (one needs an email to register Facebook, right?) or Google Maps (can you count the number of social services relying on Google mapping tool?). Add to this there current cash situation and it leaves them plenty of time to sharpen their social strategy (Maybe by buying Twitter or FriendFeed, or booth!).

The same is true for Yahoo! which can rely on a massive user base (still outnumbering Facebook’s one) and essential social bricks like Delicious, Yahoo! Pipes, MyBlogLog and the promising Fire Eagle.

Did I mention Microsoft? Yes, Microsoft, those guys behind Hotmail, MSN and Windows Live. Ignoring them would be a big mistake and Mark Z. was more than happy to welcome them in FB’s capital.

From this pint of view, I expect a very thought battle around authentication services (Facebook Connect, Google Accounts…) allowing social platforms to exist outside of their boundaries and to export their members’ social graph. Big players like Google, Yahoo! and Microsoft have to emphasis their legitimacy as historical web players to keep control over their users.

I strongly recommend you to pay attention to those different services (yes, there is a life outside Facebook) and I shall meet you next year for a third version!

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The Social Media Landscape – Part 5 of 7 with Adam Baird

June 10, 2009

The Social Media landscape is a very interesting one. It comprises of 10 key elements and all of them can be used, and are being used, to help generate and maintain sales for small to medium sized businesses. In this 7-part blog series, I am going to give an over view of the 7 elements you need to be using as a bare minimum.

1. Publish
2. Share
3. Discuss
4. Social Networks
5. Microblogging
6. Lifestream
7. Livecast

The other three, virtual worlds, social games and MMO (or Massively Multiplayer Online game) can also be used, although not essential.

So, let’s keep the focus on the big 7 and help you get your Social Media skills & understanding to a whole new level.

Micro Blogging

“Microblogging” The Social Media Landscape – Part 5 of 7

Twitter is the only Microblogging site worth learning about, getting stuck into and maximizing. Twitter is experiencing unprecedented growth on a daily basis!

First of all, what exactly is “Microblogging”?
Microblogging is a type of social media that allows its users to write short, sharp messages to update their readers. Like a text-message on a cell phone, microblogging is usually limited to a small (less than 200) number of characters.

So, this “Twitter” thing that you’ve heard on the news, read about in the newspaper or had an email from someone suggesting you checkout what someone has posted…

Twitter is the number one microblogging platform available to the world today. As far as the Social Media Landscape is concerned, this is Mount Everest – large, powerful, unpredictable, challenging and intriguing.

First of all, a lesson in Twitter Language:
Tweet – a post on twitter made by a user
Follower – somebody who is monitoring another users tweets
RT – “Re-Tweet” is when you copy another users Tweet
@ – Placed before the username of the person you wish to reply to
# - Placed infront of a key word to make searching easier

language lessonYou can see a number of things in the above screenshot: JoshCalvetti Re-Tweeted IronmanAdam’s tweet. The tweet included a web link and it is important to use http://www. to ensure the link is “clickable”. IronmanAdam saw that #fail was a trending topic (on the side bar of your twitter home page).

My username is @adambaird and you can find me at http://www.Twitter.com/adambaird

It is incredibly simple to use and problem most people face isn’t how to log in, its “Why twitter?”

Instant information is what we are hungry for in the fast paced world we live in today. Until now, our lives have been shaped by what the large news corporations choose to share with us – as well as how and when! With Twitter, the voice of one person can be as powerful as an entire news network. This was proven when actor Ashton Kutcher recently challenged CNN to a race to get 1million followers.

Interestingly enough, even though CNN were broadcasting live arcoss the USA campaigning for more followers, Ashton beat them to it. Now, each time Ashton tweets, more than 1million people are receiving that message on their twitter page.

Here are some pretty neat tools that you can have a play around with on Twitter…

1/ Twittercounter
2/ Twittergrader
3/ Wefollow
4/ Twhirl
5/ Search.twitter
6/ Nearbytweets
7/ Tweetlater

How is Twitter good for business?
Unlike an eNewsletter, telemarketing or lumpy mail, your prospects and customers can choose to “Follow” you without having to share any information with you. They are in control of if, when and how much information they want from you and this means you will reach more people, more quickly!

As I wrote about in Part 2 regarding YouTube videos, trust is, without a doubt, the most important aspect of generating a sale. When your prospects and customers can learn more about your business without having to give you anything first, you are fast tracking the building trust process with them.

It is important to understand that your customers will also lose trust in you and your business when you make mistakes! Learn what your customer perceives as spam – this is the number one killer of sales! If you put a link to your latest and greatest product in every single tweet, you are going to piss some of your customers off – there’s on question about that.

All in all, Twitter is an incredibly powerful and unique form of communication and fits nicely into the Social Media Landscape.

Again, this is just the tip of the iceberg. I could write a month worth of blogs teaching you the ins & outs of Microblogging and Twitter. Keep an eye out for some video blogs and perhaps a tutorial or two on Twitter at the end of this 7-part blog series.

So there you have it, some food for thought on the Microblogging element of the Social Media Landscape. Twitter is definitely the key player here – ensure you use it!

Come back for Part 6 & 7 real soon or even better, subscribe to this blog and have the next post emailed to you when I hit “submit”!

Adam Baird

Uncovering the Social Media Landscape

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The Social Media Landscape – Part 4 of 7 with Adam Baird

June 3, 2009

The Social Media landscape is a very interesting one. It comprises of 10 key elements and all of them can be used, and are being used, to help generate and maintain sales for small to medium sized businesses.  In this 7-part blog series, I am going to give an over view of the 7 elements you need to be using as a bare minimum.

  1. Publish
  2. Share
  3. Discuss
  4. Social Networks
  5. Microblogging
  6. Lifestream
  7. Livecast

The other three, virtual worlds, social games and MMO (or Massively Multiplayer Online game) can also be used, although not essential.

So, let’s keep the focus on the big 7 and help you get your Social Media skills & understanding to a whole new level.

Social Networking

“Social Networks” The Social Media Landscape – Part 4 of 7

Bebo, MySpace, LinkedIn and Facebook, there is little doubt that you are a member of at least one of these social networking websites and it is most likely that you spend more time on these sites than any other.

What exactly is “Social Networking”?

Well, you could say Social Networking is a very impersonal way to be personable, but I won’t.

Social Networking is a web-based community for people with similar interests to communicate with one-another.

There are literally millions and millions of people who use Social Networking to organise anything from a game of cards at the library to the biggest 21st party in town. Business people all over the world have cottoned on to the idea of Social Networking and use the wealth of information that each site has to advertise online, research their target market, organise both public events and in-house meetings.

Bebo has been around a while and is home to millions of teenagers who mainly share photos, chat to each other when they are online at the same time and update their public profiles with their latest teenage shenanigans. If, like me, you’re older than 20 then it’s best to steer clear.

MySpace was, and still is to some degree, a key player in the Social Networking market. With some 130+million users, MySpace was the largest social networking website until late 2008. MySpace started out as a home for music lovers and quickly became a popular place to meet and communicate with people from all walks of life. Becoming less popular by the second, I haven’t bothered with a MySpace account and recommend that you keep reading for somewhere to get social online.

LinkedIn is very much a business focused social networking system. There is a lot of focus and information about furthering your career, updating your professional profile and promotes the fact that Executives from all Fortune 500 companies are LinkedIn members.

I don’t find LinkedIn to be at all user friendly at all. It’s worth having a profile live so people searching for you on there can find you. I find the best thing to do is make sure you have your website and blog links there for them to contact you.

Facebook is clearly the number one Social Networking site today. With over 200 million users, an incredibly user-friendly format and applications (more on these in a tick) coming out it’s ears, Facebook is the place to be.

You can do everything you’d ever imagine a social networking site would be able to. Whether you want to organise an event & invite “friends”, set up a charity and raise money by “recruiting” members, update your status for the world to see or simply have a squizz at your mates photos from the party you couldn’t be at.

When using Facebook for business purposes, it is important to stick to the 5:1 Rule that I talked about in Part 1. Simply posting a whole bunch of affiliate, blog or website links in your status is a) going to piss off your “friends” and b) going to work in the opposite of what you are trying to achieve – no, you will not get more clicks.

How is Social Networking good for business?

Put simply, it allows you to connect and interact with your business partners and customers as well as create new prospects, generate new leads and convert your social networking efforts into sales. Just as your offline marketing plan has a system and rules to follow, online marketing has it’s own system and unique rules to follow.

Note: DO NOT use offline marketing strategies online.

IE: Simply posting a “brochure” online will not create sales as it does in the newspaper.

This is just the tip of the iceberg. I could write a month worth of blogs teaching you the ins & outs of Social Networking. Keep an eye out for some video blogs and perhaps a tutorial or two on Social Networking at the end of this 7-part blog series.

So there you have it, some food for thought on the Social Networks element of the Social Media Landscape. Facebook is definitely the key player here – ensure you use it!

Come back for Part 5 – 7 real soon or even better, subscribe to this blog and have the next post emailed to you when I hit “submit”!

Adam Baird

Uncovering the Social Media Landscape

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The Social Media Landscape Part 3 of 7 with Adam Baird

May 27, 2009

The Social Media landscape is a very interesting one. It comprises of 10 key elements and all of them can be used, and are being used, to help generate and maintain sales for small to medium sized businesses. In this 7-part blog series, I am going to give an over view of the 7 elements you need to be using as a bare minimum.

  1. Publish
  2. Share
  3. Discuss
  4. Social Networks
  5. Microblogging
  6. Lifestream
  7. Livecast

The other three, virtual worlds, social games and MMO (or Massively Multiplayer Online game) can also be used, although not essential.

So, let’s keep the focus on the big 7 and help you get your Social Media skills & understanding to a whole new level.

Old Phone

“Discuss” The Social Media Landscape – Part 3 of 7

Skype is the key player in the “Discuss” element of the Social Media landscape.

This element is all about speed, reliability, cost and instant, direct communication going both ways. IE: Just as a phone call would be used – here’s how you can use online technology to save money, be more convenient and include a couple of extra features that your everyday landline phone can’t do.

Who likes the idea of free calls to your business partners, colleagues, clients, prospects and of course, while you’re at it, your friends and family too? We all do, right?

Skype is an incredible program that allows you do achieve just that! There is little wonder Skype has 220 million registered accounts and there are often 10 – 15 million people online at any one time!

So, what exactly is Skype? Skype is a software program that allows it’s registered (free to register) users to call other users over the internet free of charge – no matter where in the world they are.

Additional to calling, you can also have “Video Conferences” so you can see who you’re talking to and of course, be seen! Sending an instant message by typing into the chat box is also free and easy to use as well as Skype’s “File Transfer” facility.

How is Skype good for business? Pretty obvious now, isn’t it?

1/ Cut your business expenses

2/ Be contactable world-wide

3/ Be personable – video conferencing

Skype is also very cost effective for calling international phone numbers, local numbers and cell phones. Tip: You can call international free-phone numbers from Skype. IE: If you live in New Zealand and want to call a 1800 number in the USA, normally you have to enter a pre-fix and will pay international calling rates.

There are lots more features with Skype – perhaps a blog all on it’s own. I am sure you get the picture and will head over to the Skype website now and get started.

Other systems available under “Discuss” include MSN Messenger & Yahoo Messenger. Both offer instant text chat messages between users. Skype is the most common and I recommend sticking to that.

So there you have it, some food for thought on the Discuss element of the Social Media Landscape. YouTube is definitely the key player here – ensure you use it!

Come back for Part 4 – 7 real soon or even better, subscribe to this blog and have the next post emailed to you when I hit “submit”!

Adam Baird

Uncovering the Social Media Landscape

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The Social Media Landscape Part 2 of 7 with Adam Baird

May 20, 2009

The Social Media landscape is a very interesting one. It comprises of 10 key elements and all of them can be used, and are being used, to help generate and maintain sales for small to medium sized businesses. In this 7-part blog series, I am going to give an over view of the 7 elements you need to be using as a bare minimum.

  1. Publish
  2. Share
  3. Discuss
  4. Social Networks
  5. Microblogging
  6. Lifestream
  7. Livecast

The other three, virtual worlds, social games and MMO (or Massively Multiplayer Online game) can also be used, although not essential.

So, let’s keep the focus on the big 7 and help you get your Social Media skills & understanding to a whole new level.

Share

“Share” The Social Media Landscape – Part 2 of 7

YouTube, Flickr & Blip.fm are three systems you can use as part of your Social Media presence. There are a lot of misconceptions about sharing online and the biggest one of the lot is the idea that you “must be TV quality” to bother sharing.

This is absurd and while it may have been true 10 years ago, times have changed and customers are looking for content, not presentation.

YouTube is an online video sharing website that allows it’s users to upload, view, share, comment on and embed videos on other websites or blogs.

It is very interesting to note that YouTube was created in February 2005 and just 21 months later, in November 2006, was bought by Google Inc. for US$1.65 billion – not a bad return on time invested by the three founders!

How is YouTube good for business?

As you will soon figure out, YouTube is an incredibly simple system to use, costs nothing and allows you to connect with your customers at a whole new level – no matter where in the world they (or you) are.

All you need to create a YouTube clip is a very basic webcam, which you can purchase online for about twenty bucks. From there, you login to YouTube.com and click the “upload” button and start recording your clip.

Videoing interviews with your staff, tours of your office and clips from live presentations are just three simple ways you can please your customers. Trust is the most important aspect of creating sales and by letting your clients see “behind the scenes” will build a lot of trust, very quickly.

Each video that is created has a short explanation with it. It is wise to put your website in this bio to encourage viewers to click on your website or blog to learn more and perhaps make a purchase.

Flickr is most commonly used for sharing personal photos. Bloggers are catching on to Flickr and using its slideshow features to create a “flashy” look on their site.

Flickr is not a system that you will use a lot, however, it is one that you need to use. Upload photos from events, tradeshows, team meetings, your staff and more. As with YouTube, use Flickr to build trust with your customers by opening the “behind the scenes” in a simple and well presented manner.

Music is a massive industry, perhaps one of the largest on the planet. Sharing your favourite songs using Blip.fm is a fun and easy way to meet like-minded people – you are looking for people with the same interests are you after all, aren’t you?

Create a free Blip.fm account and occasionally “Blip” a song that you really enjoy – post it to your twitter, facebook (more on these in Parts 4 & 5) blog, website as part of your Social Media presence.

So there you have it, some food for thought on the Share element of the Social Media Landscape. YouTube is definitely the key player here – ensure you use it!

Come back for Part 3 – 7 real soon or even better, subscribe to this blog and have the next post emailed to you when I hit “submit”!

Adam Baird

Uncovering the Social Media Landscape

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The Social Media Landscape Part 1 of 7 with Adam Baird

May 14, 2009

The Social Media landscape is a very interesting one. It comprises of 10 key elements and all of them can be used, and are being used, to help generate and maintain sales for small to medium sized businesses.  In this 7-part blog series, I am going to give an over view of the 7 elements you need to be using as a bare minimum.

  1. Publish
  2. Share
  3. Discuss
  4. Social Networks
  5. Microblogging
  6. Lifestream
  7. Livecast

The other three, virtual worlds, social games and MMO (or Massively Multiplayer Online game) can also be used, although not essential.

So, let’s keep the focus on the big 7 and help you get your Social Media skills & understanding to a whole new level.

publish

“Publish” The Social Media Landscape – Part 1 of 7

Wikipedia, Blogger, WordPress and Digg are all online systems available for you to use. Each has different features and can be used to create different outcomes.

Publishing online is simply you adding your thoughts, lessons, information or data to a system that is easily assessable to other users, generally people who are interested in what you are publishing.

It is worth noting that 99% of everything you ever publish online is there forever. Well, maybe not quite forever but for a very very very long time and there is no way for you to delete it. So, word of caution, ensure you are happy for everything you publish to be seen by the world forever.

Wikipedia is a free, multilingual encyclopedia that is created by it’s users and almost all of its articles can be edited by anyone who can access the Wikipedia website.

How is this good for business?

It’s about consumer research, rather than generating direct sales.

1/ Ensure your business (or industry) has accurate information posted for the world to see. You would be surprised just how many people “check you out” on Wikipedia before making a decision to buy from you.

2/ Understand your competition. Wikipedia, like the entire social media landscape, is an environment that forces honesty. It’s too easy for customers and staff to share their view on things if your information isn’t up to scratch. You can learn some very interesting details about your competition.

Blogger & WordPress are fantastic blogging platforms. What is blogging and why is it so important?

Blog, short for “web-log” is a type of website, maintained by an individual (or business representative) with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

Blogging is possibly the most important social media avenue for your business. A blog allows your customers to read, view & listen to important information relating to your business. As a rule of thumb, write 5 informational/educational blogs for every “sales pitch” post.

This means you are adding a lot more value to your readers than they are adding to you. Creating this “safe” (non-salesy) environment means your readers will come back and read future blogs.

This post that you are reading right now is a blog. The platform I have chosen for this blog is wordpress, as you can see at the top of the page, this blog is called http://www.adambairdblog.wordpress.com. In the past I have used blogger as well and find both systems very easy to get started and update regularly.

There is no rule how long a blog should be, you can choose.

Digg, like wikipedia, is created by it’s users. It is a place for people to discover and share content from anywhere on the web. Digg is great for business when you can have your website, article, blog, video or podcast voted for by enough of your fans that it appears in the Top 10 for it’s category.

Why? Because the Digg Top10’s consistently generate an incredible amount of new traffic to that link. Here’s how you can see Digg in action… simply click here and “Digg this” article. (Thanks!)

So there you have it, some food for thought on the Publish element of the Social Media Landscape.

Come back for Part 2 – 7 real soon or even better, subscribe to this blog and have the next post emailed to you when I hit “submit”!

Adam Baird

Uncovering the Social Media Landscape

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@Oprah enters the Social Media Landscape

April 18, 2009

Yesterday on the Oprah show, the one of the special guests was @ev, founder of Twitter. Check out the video to watch what happened.

This is Ashton Kutcher discussing Twitter with Oprah too.

The best thing about this is that Oprah has now introduced people to the Social Media Landscape that may not have been exposed to it.  Let’s welcome these new comers and help them traverse this land we love so much.

http://twitter.com/socialmedialand

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Social Media Mania from Brian Campbell

February 18, 2009

I don’t know if you know who Brian Campbell is or not be he is a really great guy.  While I’ve never met him in person, we’ve communicated back and forth on multiple occaisions.

Well Brian is releasing Social Media Mania and from what I’ve seen so far, it will be amazing.  The content he has been releasing lately has been some really great information.

Brian has a great blog post talking about what you need to have a successful social media campaign.  He calls it Social Media 101. In this blog post he lists eight principals which I think are pretty spot on. Brian goes into more depth but here is the short version.

Principle #1: Know your Niche.

Principle #2: Know your Niche keywords.

Principle #3: Have a good profile picture.

Principle #4: Use multiple social media accounts.

Principle #5: Know the social players in your niche.

Principle #6: Make tons of friends.

Principle #7: Take it easy.

Principle #8: Don’t message all your friends at once.

I encourage you to go check out and see what the mania is all about!

Go to ==> http://thesocialmediasource.com <==

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