Social Media Power owner Deltina Hay releases “A Survival Guide to Social Media and Web 2.0 Optimization”

Austin, Texas (Vocus/PRWEB ) February 13, 2009 — “A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web” is a do-it-yourself handbook that demonstrates how to use Web 2.0 tools to build a successful and impressive Social Web presence. Written by Deltina Hay, owner of Social Media Power, the book comes with a CD packed with links to other resources, directories of Social Websites and forms and worksheets to map an effective strategy.

A Survival Guide to Social Media and Web 2.0 Optimization

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web

A Survival Guide to Social Media and Web 2.0 Optimization

A Survival Guide to Social Media and Web 2.0 Optimization

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and    Tools for Succeeding in the Social Web

Set for release in March 2009, “A Survival Guide to Social Media and Web 2.0 Optimization” is a landmark book that brings Web 2.0 into the mainstream. It is designed for use by individuals, businesses and is also effective inside the classroom. It avoids tech talk and illustrates, step-by-step, how to create and use the most advanced Web tools, most of which are free or inexpensive. A type of book rarely seen in the tech world, “A Survival Guide to Social Media and Web 2.0 Optimization” is accessible, smart and committed to a do-it-yourself philosophy that puts technology into the hands of the public.

Readers are armed with the nuts and bolts of the new, open-source Internet through hands-on, real-world examples. From WordPress to Facebook, Squidoo to YouTube, wikis, widgets, blogs, and RSS feeds, Ms. Hay demonstrates how businesses and individuals can create and use these tools to maximize their Web presence and earn a profit.

As a publisher and small business owner, Deltina Hay’s social media expertise and experience as a web developer have allowed her to become a regular contributor to IBPA’s Independent, The SPAN Connection, SiteProNews and many online news sites. While she has taught at the university level, her rich knowledge of social media applications in the real world make her writings some of the most exciting and accessible in the industry today.

ABOUT DELTINA HAY:
A veteran Web developer and publisher, Deltina Hay is a pioneer of social media and Web 2.0, especially as it applies to the publishing industry. She is the principal owner of the independent press, Dalton Publishing, and the social media consulting and Web 2.0 development firm, Social Media Power. She is also the founder of the innovative Web 2.0 site, PlumbSocial.com. Her graduate education includes applied mathematics, computer science, and psychology. She has written two substantial books on social media and Web 2.0, is a regular contributor of articles on the subject, and has given countless presentations.

ABOUT WIGGY PRESS:
Wiggy Press is an imprint of Dalton Publishing, an independent publisher based in Austin, Texas. While Dalton Publishing has a focus on literary topics, Wiggy Press focuses more on topics of the mainstream. These titles are timely business, self-help, and other nonfiction titles. Adhering to the highest standards, Wiggy Press and Dalton Publishing respect the cutting-edge visions of their world-class stable of authors. Through a model of support, marketing, publicity, and social media, they provide authors a platform for success in the highly competitive publishing market. Wiggy Press titles are distributed nationally by Midpoint Trade Books. www.daltonpublishing.com

ABOUT THE BOOK:

TITLE: “A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and    Tools for Succeeding in the Social Web”

AUTHOR:   Deltina Hay

PUBLISHER: Wiggy Press, an imprint of Dalton Publishing

DISTRIBUTOR: Midpoint Trade Books

CLASSIFICATION: Computers / Web / Business / Marketing

PRICE: $24.95
BINDING: Trade paperback with resource CD
FINISHED SIZE: 6″ x 9″
# PAGES: 400
ISBN-13: 978-0-9817443-8-4
PUB. DATE: March 15, 2009
URLs:
http://www.daltonpublishing.com/survival-guide
www.socialmediapower.com

Contact:
Neil Kahn
512.567.4955
www.daltonpublishing.com

topseos congratulates the best social media optimization firms for their commitment and dedication to their clients’ successes.

Plymouth, IN (PRWEB) February 12, 2009 — topseos.com proudly announces the top 10 social media companies in the world for February 2009. After going through hundreds of companies, topseos.com has narrowed the list down to 10 outstanding companies in the field of Social Media Optimization.

Independent Authority on Search

Social media is known for its sharing and discussion between people. It utilizes technology in the various activities to connect people and encourages them to share ideas and experiences. These tools are used by web marketing experts to increase the placements of websites in search engine rankings. Through the use of social media, these same experts build natural links that search engines see and create favorable rankings.

The following are the top 10 Social Media Optimization companies:
1.   Intrapromote LLC
2.   SEOP
3.   Converseon Inc
4.   eBrandz Inc
5.   Increase Visibility Inc
6.   Direct Hit Solutions Inc
7.   Web Advantage Inc
8.   SEO Advantage
9.   Reciprocal Consulting
10.   Dexterity Media LLC

Each company on this list has gone through a rigorous evaluation process in an effort to identify what makes a great Social Media company. They look into the analysis process of each company and how effective it is. Some of the questions topseos.com asks the customers of social media ranking firms include topics of the tactics, implementation, and overall impact to name a few. This list is an effective tool to identify firms that deliver results and not just empty promises.

Social Media Optimization companies that would like to be considered for the topseos rankings can apply at: www.topseos.com/rankings/search-engine-marketing-agencies/apply-for-ranking.

To learn more about the best social media optimization firms, visit: www.topseos.com/rankings-of-best-social-media-optimization-companies.

Results indicate most marketers recombining current resources to get the most out of them and carefully spending new dollars on ROI-Driven new technologies and programs.

if we can’t prove it’s working we’ll slash it.

dependence on TV, FSI and other traditional measures.

it’s business as usual

it’s every man for himself

Culver City, CA (PRWEB) February 17, 2009 — A survey of the attendees of last week’s iMedia Brand Summit in Coconut Point, FL, showed that in these economic times, brand marketers are focusing less on innovation and more on results. There were more than 100 marketers in the room, which included such companies as Procter & Gamble, Unilever, Coca-Cola, American Express, Kimberly-Clark and many other major brands, and 56% of the marketers polled said they plan to “heavy up” on more measurable, ROI-driven strategies, saying “if we can’t prove it’s working we’ll slash it.”

About 35 percent of the responders said that they’ve had cutbacks in their marketing strategies, but they’re planning to stay the course without altering their marketing mix significantly, and nine percent said they plan to revert to tactics they are most familiar with, slashing the new and least proven strategies, including digital.

Looking forward, brands said that in terms of customer usage and marketing dollars, the biggest winners in 2009 will be online video (29 percent of brands predicting this media channel as the winner), blogs and social media sites (28 percent), conventional online publishers (21 percent), email (10 percent), ad networks (9 percent) and distributed content (widgets, apps, RSS) in last place with three percent.

When asked about social media, 48 percent of brand marketers said they’re already moving dollars toward those channels, while 52 percent said they’re personally spending a lot of time on Facebook, Twitter, MySpace and others, but not moving any dollars there.

Significantly, 41 percent of marketers said the primary reason for their companies not spending more on digital forms of marketing and advertising is “dependence on TV, FSI and other traditional measures.” Corporate culture/political considerations, lack of metrics, lack of creative options and “inertia or fear” were the other reasons for holding back, with 21, 19, 11 and 8 percent respectively picking those options.

Another interesting revelation in the survey was brands’ views on collaboration between themselves and their marketing partners. Forty seven percent of marketers said collaboration has improved and 44 percent said there a lot of talk about collaboration but it’s “still business as usual”. Interestingly, the same question asked of the vendor and publisher side yielded 55 percent saying “it’s business as usual,” 25 percent seeing an improvement and 19 percent saying “it’s every man for himself” rather than “let’s work together.”

For more information and stats (including the breakdown in opinion between brand marketers and publishers/vendors) please visit http://www.imediaconnection.com/summits/surveys/.

About iMedia Communications:
Since 2001 iMedia Communications has built a reputation for creating industry events that bring together senior marketing executives from the world’s largest brands and leading interactive marketing agencies with service provider and publisher partners. The goal: to help build the growth of interactive marketing. These invitation-only summits have become must-attend events as online advertising budgets continue to grow at double-digit speed year-over-year. Based on current online advertising spending estimates from Advertising Age and other sources, iMedia estimates it is delivering access to companies spending more than 70% of the total online advertising market.