Facebook, the most popular social networking site in the planet, may have millions of users but how many of them are actually active? As an answer to that, Facebook recently added a “reconnect” option aside from the usual friend suggestions.

Facebook is now enticing its users to reconnect with other less active users in your friends list. The reconnect strategy is brilliant as it encourages its users to prompt these less active users to use Facebook more often as well.

One of the problems that Facebook is having is that it is getting too big and eventually less exclusive and interesting in the long run. This is a serious problem that is only encountered and experienced by the biggest online services. The growth of Facebook users is starting to decline as well which makes you wonder if the popular social networking site is reaching its limit. If you have conquered a huge portion of internet users not only in America but all over the world and are unable to get new users to sign up where can Facebook turn to?

The answer lies in its existing users. Although Facebook’s algorithm is not perfect, it has been spotted that there are users who do not log in to Facebook regularly. Inactive users are just as valuable as new users. Therefore, the reconnect strategy was born. By enticing the friends of the users to connect with them by writing on their wall, they can be prompt to log in more often to Facebook.

Active users are able to take this as an opportunity to reconnect with some of their friends and are able to reestablish a closer friendship. There is no doubt that Facebook’s latest reconnect strategy is one of the smartest tactics it has used when it comes to reengaging inactive users.