Tumblr is known to be one of the simplest blogging platforms around the World Wide Web and it has been doing a lot of progress. If you rate their effectiveness, you can see that Tumblr is rated between WordPress and Twitter.
WordPress would require some effort in order to create some organized content while in Twitter the whole process is almost effortless. Tumblr offers something in between. It is viewed as a tool for users that want to have a blog with videos, photos and other content embedded but do not have the time to struggle with a more complex blogging platform.
In fact the traffic and the user base of Tumblr are growing fast and they have recently hit some milestones on the way. Of course if you compare it to the success of Twitter, Tumblr still has a long way to go but it is definitely growing fast enough in order to make an impact in the web.
The Tumblr team is doing their best to provide the best features as well. They have added the option to add static pages to your Tumblr blog recently and now there are also dead simple ways in order to directly upload videos in your blog.
Tumblr is now planning to launch two revenue generating features this month. The details are scarce but it is known that these features will be powered by a widget. The success of this revenue generating feature of Tumblr is viewed as paving the way for micro blogging networks – an area that is traditionally devoid of revenue.

Big and small companies now have a better way to use the world’s largest social network as their marketing channel.
Omniture, one of the best enterprise web analytics providers has gained a stronger partnership with Facebook as it introduces a new tool for managing Facebook ad campaigns. Omniture announced that customers can now automate, purchase and track their Facebook ad buys more thoroughly.
This offer is geared towards marketers who are interested in Facebook media buys. The new tool by Omniture has custom, reporting options for a more complete and professional outlook when it comes to the analytics and effectiveness of customer engagement that is generated by their campaigns.
The said tool by Omniture would be able to help companies understand how effective Facebook advertising is and would help encourage these companies to do more.
Omniture’s products have gone through a lot of evolutions in the past years in order to help support not only Facebook application measurement but also Twitter analytics. The addition of the Facebook ad measurement tool was a good and logical move for the Adobe owned company.
A big part of Facebook’s projected revenue for the year 2010 comes from ad buys which is one of the reasons why Facebook and Omniture would want to help their marketers have a better analysis and get to spend more and optimize on their Facebook Ad campaigns.
For all iPhone owners out there it is now possible for you to add someone you just met right on the spot as a Facebook friend. All you need is a single bump with the use of the Bump iPhone app.
If you are unfamiliar with this iPhone app, here’s a small refresher. Bump allows you to share contact information with people by simply bumping your iPhone once with another person’s iPhone. You have to take note that the iPhones must touch each other in order for the app to work – you can not just shake your iPhone in the air. After this Bump will then connect the iPhones together and transfer your contact information.
Now, the Bump iPhone app is being updated with the help of social media giant Facebook. All you have to do is link your Facebook account to Bump and if the person you want to swap information with does the same you can now initiate a friend request on the spot. After you have sent it, a prompt would appear on the other person’s iPhone and she or he can either accept or deny your request. It is as simple as that. This has got a lot of iPhone users talking.
Bump’s Facebook integration is considered to be the first iPhone app that is able to initiate and accept friend requests. Jake Mintz, the co-founder of Bump technologies had worked closely with Facebook to make this a possibility. He also boasted that this is just the first of many social media integrations that would be coming to Bump.
A lot of celebrities and well known public personalities are joining the Twitter bandwagon. Even religious leaders can not get away
from the online craze. If you need proof, the Dalai Lama has joined the social media giant recently this week.
It can be recalled that there was a @Dalai Lama account before but it was proven to be faked. The said Dalai Lama account had fooled the media and this event had played a great role in Twitter’s verification of accounts especially for those who can have great influences to the public such as the Dalai Lama himself.
This time, Twitter was able to verify Dalai Lama and confirms that this is the real thing although the Dalai Lama has not posted any personal messages or tweets yet so far. If you check his account you would see that it is pulling out blog posts and albums from the official Dalai Lama website and are twitting them through the twitterfeed. But it can be assured that you would be seeing real engagement from the Dalai Lama later on.
Evan Williams, founder of Twitter, posted a message this week that he had just met the Dalai Lama in Los Angeles and had a talk with him about using Twitter. He said that the Dalai Lama used to laugh at the thought of using social media but now the Dalai Lama himself has his own official Twitter site set up by his office in India.
It is no doubt now that Twitter is now one of the best ways for you to get to know better well known personalities and get to hear their message right from the horse’s mouth.