Facebook now has the “friends of connections” targeting feature that allows you to advertise to the friends of the people who are already listed as your fans. This will allow you to have a wider reach of audience by simply sending your ads to the friends of people who are already connected with your Page, Group, Applications or Events. So basically when people see your ad in their page, they will know that their friends are your fans.
Although Facebook’s Page Ads have been already noting members when their friends are fans, it is not hard to see why this added targeting feature has so much potential in terns of expanding your audience. By being able to target the friends of your fans as well, you can instantly reach a hundred and even a thousand more people. Of course this will depend on the size of your fan base. Through this, the friends of your fans will be equally exposed to your brand through the endorsements of their friends as well.
As for Pages, Groups, Events and Applications that you are an administrator of, you can only target your fans as of now. Facebook is looking into the option of expanding this as well though it would be easy to see how this idea and feature can be abused especially in competitive areas. But if you have the money and the time to invest in order to make your Facebook audience grow then this can be an option that you should consider.
