Contrary to some perceptions, social support doesn't mean responding to customer service issues in 140 characters or less on Twitter. Rather, it means using social technologies to meet your customers wherever they're experienceing friction with your products and services online.
Even if you don’t like sports, it’s likely that your Facebook and Twitter feeds get fairly clogged with comments like “Did you see that call????? #unbelievable”, or something to that effect, whenever some big game is on. Think about it. We’ve been yelling at our televisions for years while watching sports. Now we can yell to the whole world through social media.
SXSW Interactive started with a bang thanks to Social Media Today’s #SocBizShakeUp breakfast event at the W Austin. A fantastic panel led by Robin Carey included Michael Stenberg from Siemens; Sandy Carter from IBM; Natanya Anderson from Whole Foods; and Andrew Bowins from MasterCard. Read on for a recap full of their insights.
Bob Libbey, Head of Digital & Social Communications at Pfizer Inc., believes companies first need to look at what they’re trying to achieve with their marketing communications, their business objectives, get clear on the content they need to deliver, and then lastly figure out the best social platform to use for delivery.
This week I moderated another webinar from our Best Thinker webinar series - Too Many Platforms: The Next Wave of Social Management Integration. The webinar included a great group of panelists: Melinda Byerley of Vendorsi, Kat Mandelstein with PwC’s Advisory group, and Jason Eng at Sony Electronics Professional Solutions.