If you’ve got the personality and passion to pull it off, YouTube can be an invaluable tool for building or growing a business and raking in cash with little overhead. You just have to be good at something. Sydney, Australia’s Ann Reardon is good at making deserts. On her YouTube channel, How To Cook That, she’s demonstrated how to make hundreds of sugary dishes that have somehow amassed her an army of fans—and a heaping helping of income.
Imagine yourself as a key decision maker in a small to mid size B2B technology company. You have limited budgets to spare and are looking to distribute it on various elements of your marketing mix like social media and SEO. How do you go about deciding how much to spend on each? This post tries to explore correlation if any between your social media and SEO efforts.