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As the #IceBucketChallenge campaign showed us, social media can be a powerful medium for charitable organizations.

However, the precise nature of the relationship between social good and platforms like Facebook and Twitter can often be unclear. Do social media users really absorb the message? Do people use activism on a social platform instead of actually donating money to a charitable cause?

To further understand the relationship between social media and charitable causes, we gathered data through a SurveyMonkey Audience survey of more than 1,000 U.S. adults, age 18 or older, who identify themselves as regular social media users. Read more...

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