Anyone on a social network can be an influencer and have the potential to cause a viral backlash, especially when it relates to a blunder in a company’s post. So, how do you know if your business is on the right track or just “doing it wrong”? If your company is carrying out one or more of the following tactics, you might want to reassess your strategy or start preparing for a social media fallout.

Do you want more visibility on LinkedIn? Are you using the new LinkedIn publishing platform? Publishing content on LinkedIn Publisher can give your content and your reputation a boost. In this article I’ll share the best practices for publishing your posts to LinkedIn for more visibility. Why Use Publisher? Posting articles to LinkedIn with Publisher [...]

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