March 04, 2015
72% of Americans are walking around with high definition cameras and high-speed internet connections in their pockets. Is your brand photo ready? Is your brand even photo friendly? Do you still try to communicate with your audience with words? Do you think of visuals as just decoration for your copy?
March 04, 2015
Using DataRank analytics, a billion-dollar brand analyzed conversation to find out what people were specifically calling out as safety issues. Instead they found that much of the negative sentiment was directed at other consumers, condemning their lack of safety precautions in using the product and wrongfully blaming the brand.
March 04, 2015
The greatest challenges of Instagram is that you’re only given one live link to work with -- it’s in your account’s bio section. For this reason, most brands resort to updating the URL in the bio periodically -- sometimes every day.