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Facebook Pages or Facebook Groups – the Big Difference

November 5, 2009

Facebook is one of the best sites used for social media marketing but there are people out there who are confused as to which they should create in order to use the social networking site to their advantage effectively. The confusion is based entirely on the Groups and Pages features of Facebook. Even senior media marketing consults are confused since both have overlapping features. Add the constant changes Facebook makes to their Pages and the whole issue becomes more complicated.

Here are some factors that you should consider when it comes to choosing which is right for your project:

  • Interaction – because of Facebook Group’s security features and size limitations (under 5,000 members) they are more set for personal interaction. While Facebook Pages on the other hand do not list the names of its administrators and are thought of more as a corporate entity. The content of Facebook Groups is an extension of personal actions while content in Pages does not need to be linked back to you personally.
  • Updates – for Groups, as long as they are below 5,000 members, you can send messages to the members that will appear in their Inboxes. For Pages, they can send their updates to their own Page and will also appear in the “Updates” section of their inboxes. Unlike Groups, there are no limits on how many updates you can send or how many fans you must have.
  • Control – Groups have more control over who can participate. The permission settings can help you restrict access to a group or person. Access to Pages can only be restricted by age and location.
  • Moderation – both Pages and Groups can be mediocre when it comes to how things are posted and who can post. If someone posts spam or something negative in your Group or Page you will have to remove it manually but you have the option to remove the member who did it.
  • Advertising – advertisements can be bought to promote both Groups and Pages. But Pages have the benefit of having exposure through the fan connection that they have as they can be posted on their walls.
  • One more difference that can help you is that Pages are indexed by major search engines like Google while Groups are not.

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Your blog can bring you cash

September 6, 2009

A lot of people blog simply as a hobby to them or as a form of self expression. What most people do not know is that they can earn a lot of money through their blogs. There are a lot of bloggers nowadays that uses their blog as their primary or secondary source of income.

Of course making this possible will not be easy unless you really have a good blog. This means that you need to have good blog content and attract a good number of regular traffic in order to generate some cash. If you think that you have both elements then you can start advertising in order to make money online. It is important that you concentrate on having both good content and traffic first before you look for advertisers.

You need advertisers since they are a great way that you can generate money from your blog. There are a lot of advertising programs available online like Google Adsense or Yahoo Publishers. You can get cash through the number of clicks that they get in your blog.

You can also use text link advertisement wherein links are embedded in your content (Like this!). When the reader clicks on your content they can be lead to the site of your client. This is one way of getting more clicks for advertising.

There are a lot of advertisers and companies who realize the potential of blogs to be a good marketing platform. In fact, some are contacting bloggers that write on their industry offering them payments in order to have some advertising space in their blog. Being funded by an advertiser is the ultimate goal that a blogger can aim for when making money online because you are able to make more money this way compared to participating in advertising programs.

If you want to learn more about blogging and how to make money doing so Click Here!

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