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Facebook and Omniture Work Together for Better Facebook Ads Management

March 4, 2010

facebook

Big and small companies now have a better way  to use the world’s largest social network as their marketing channel.

Omniture, one of the best enterprise web analytics providers has gained a stronger partnership with Facebook as it introduces a new tool for managing Facebook ad campaigns. Omniture announced that customers can now automate, purchase and track their Facebook ad buys more thoroughly.

This offer is geared towards marketers who are interested in Facebook media buys. The new tool by Omniture has custom, reporting options for a more complete and professional outlook when it comes to the analytics and effectiveness of customer engagement that is generated by their campaigns.

The said tool by Omniture would be able to help companies understand how effective Facebook advertising is and would help encourage these companies to do more.

facebook-2Omniture’s products have gone through a lot of evolutions in the past years in order to help support not only Facebook application measurement but also Twitter analytics. The addition of the Facebook ad measurement tool was a good and logical move for the Adobe owned company.

A big part of Facebook’s projected revenue for the year 2010 comes from ad buys which is one of the reasons why Facebook and Omniture would want to help their marketers have a better analysis and get to spend more and optimize on their Facebook Ad campaigns.

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Facebook Says Hello to March by Saying Goodbye to App Notifications

March 1, 2010

tafa_notificationsThere have been rumors last month that Facebook is going to see some changes in regards to its app notifications. Talks have been made that the app notifications would soon turn into email notifications instead. But with the start of March, developer blog of facebook has made an announcement that as of March 1, 2010 app notifications will be discontinued – no one will be delivering app notifications to your profile anymore and Facebook will no longer support the sending of these app notifications.

This is good news for users who hate being bombarded by these app notifications every time they log in. However, you can not expect these notifications to disappear forever. What is being done is that instead of doing universal notifications these app developers can choose from several methods in order to communicate with its users.

Facebook recommends these app developers to send their notices and announcements to the dashboard of their apps or to send the users email messages – users will have to agree to the email opt ins first of course.

Facebook-App-for-iPhone-1The counters that Facebook points out as an alternative for app notifications are just like the notifications except that they will be specific to each individual app. So this means that if an app is bookmarked in your Facebook page you will get notices from this app. This is called by Facebook as the Applications and Games dashboards.

Facebook also announced that later this year, they plan to change how the profiles and requests function are going to be displayed. They also plan to make some changes on the canvas pages design.

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Shake your iPhone to Add a Friend in Facebook

February 26, 2010

iphone_facebookFor all iPhone owners out there it is now possible for you to add someone you just met right on the spot as a Facebook friend. All you need is a single bump with the use of the Bump iPhone app.

If you are unfamiliar with this iPhone app, here’s a small refresher. Bump allows you to share contact information with people by simply bumping your iPhone once with another person’s iPhone. You have to take note that the iPhones must touch each other in order for the app to work – you can not just shake your iPhone in the air. After this Bump will then connect the iPhones together and transfer your contact information.

fbiphone20-1Now, the Bump iPhone app is being updated with the help of social media giant Facebook. All you have to do is link your Facebook account to Bump and if the person you want to swap information with does the same you can now initiate a friend request on the spot. After you have sent it, a prompt would appear on the other person’s iPhone and she or he can either accept or deny your request. It is as simple as that. This has got a lot of iPhone users talking.

Bump’s Facebook integration is considered to be the first iPhone app that is able to initiate and accept friend requests. Jake Mintz, the co-founder of Bump technologies had worked closely with Facebook to make this a possibility. He also boasted that this is just the first of many social media integrations that would be coming to Bump.

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Kikin Lets You Add Social Media to Your Web Browsing

February 18, 2010

KikinVideoPlayerKikin is the newest browser plugin for Safari, Firefox and Internet Explorer that adds some rich social media context to your web browsing experience as you search and surf the World Wide Web.

As the pioneer of user-centricity, Kikin is surely putting a change on how people are finding and using the information that they need in the internet.

There are different search engines available these days that are cramming more relevant information to the top of their search results. The thing is that they are getting their data from networks and places that are not consistent. Kikin can add to that lacking consistency.

All you have to do is to choose the sites that you want Kikin to hunt for in your searches when you search for a topic so that you can get them at the top of your results page. Let’s say you prefer to get data from Wikipedia or Bing or Hulu – then these sites would be at the top of your results page. This way you steer clear from web sites that have nothing to do with what you really want.

screenshot-opera_browser__faster__safer_internet__free_download_-_operaIf you get connected to your Facebook or Twitter account you can see comments that would be related to the topic that you are searching for as well either from your friends or from other public comments in the site. When you view a video clip on YouTube or when you look at a movie on Amazon.com then a Kikin bar will show up at the top of the page that can show you the recent searches for that item and feedback from Facebook, Twitter or other options. You do not have to worry about this bar since you can easily close it as well.

For media searches like music, movies and TV shows, Kikin has a menu that is very easy to navigate and has a nice context. You will find this to be more convenient compared to going through the individual sites.

One more thing that you will love about Kikin is that you are able to share content that you find in your web browsing easily on your Twitter, Facebook or e-mail account.

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Facebook Gets Criticized by Experts for New Privacy Options

December 16, 2009

Facebook, one of the biggest social networking sites has recently launched a new privacy setting tool for their millions of users. It did not take long for privacy and security firms and experts to comment on Facebook’s privacy move and some have advised against using the new privacy setting.

facebook-03 Although Facebook has described the changes as something that would set a new standard when it comes to user control, experts see an underlying goal. This is to make the users share more information which makes Facebook’s search partners – Google and Bing become more valuable.

Frontier Foundation made a comment on the changes and stated that the Facebook privacy transition will only have users share more Facebook info with everyone and this can be a “worrisome development that will likely cause a major shift in privacy level”. They also mentioned that the changes actually limit the amount of user control over personal data.

The security firm Sophos emphasized that readers should read the terms of these changes carefully and said that “If you don’t read carefully you could find that every post you make on Facebook, and your personal information, is visible to everyone in the world who has a computer rather than just your Facebook friends.”

Facebook_Publisher_Privacy_ControlThe privacy changes at Facebook were said to set significant issues for those who are unable to review these settings carefully. Millions of users have already been greeted with the new privacy tool and they either have made changes or ignored it and moved on to using the site the way they always have, unaware of the consequences of the changes that they have made.

Trend Micro, another security firm stated that the controversy over these change is a good sign. “I like that there is controversy about these settings. It shows people at least notice that there is something going on.”

For those who are concerned about their privacy and security, it is best that you get to read and understand the privacy guidelines on the site. To be on the safer side, place your private photos, information and connection somewhere else.

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Twitter Goes Italian

December 11, 2009

twitterverse1Twitter recently launched their support for another language – Italian. Considered as the language of romance, around 70 million speaks the language and has entered the Twitterverse’s dictionary.

This development only goes to show that the Twitter translation project is going well and is developing rapidly. Last October, Twitter asked users to help translate the site – something that Facebook has been doing as well. Since then, Twitter was able to launch the Spanish, French and Japanese versions of the site making the Italian version the fifth language to be supported by Twitter.

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The popular micro-blogging site was said that they were aiming to complete the “FIGS” (French, Italian, German, Spanish) languages first. So for now, only the German language remains to be accomplished. Considering that Twitter is crowd sourcing most of the work when it comes to translating the site, the rate of their accomplishment has impressed a lot of people.

Twitter spokesperson Jenna Sampson said that “We’re excited because today with the launch of the Italian version of our site becomes even more a platform for global communication. As always, we wish to thank all the translators who have participated in the project and who have shown us their skills.”

twitNow that Twitter is turning into a more rich and diverse site they now have viewpoints in a global level. This greatly helps the network information to grow continuously in every crevice and nook of the planet. As more events will be shared, there will be a higher level of awareness affecting the millions of users by use of their tweets.

Twitter has cited out some Italian users who are now tweeting in Italian such as the famous Italian singer Laura Pausini and the famous Italian journalist Beppe Severgnini. The launch was made in Italy where a pizza party was held.

If you are interested in using Twitter in Italian, all you have to do is to get in to your settings and select the language Italian from the drop down menu.

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Facebook Ads Enable You to Reach Friends of Your Fans

November 12, 2009

alg_pilot_facebookFacebook now has the “friends of connections” targeting feature that allows you to advertise to the friends of the people who are already listed as your fans. This will allow you to have a wider reach of audience by simply sending your ads to the friends of people who are already connected with your Page, Group, Applications or Events. So basically when people see your ad in their page, they will know that their friends are your fans.

Although Facebook’s Page Ads have been already noting members when their friends are fans, it is not hard to see why this added targeting feature has so much potential in terns of expanding your audience. By being able to target the friends of your fans as well, you can instantly reach a hundred and even a thousand more people. Of course this will depend on the size of your fan base. Through this, the friends of your fans will be equally exposed to your brand through the endorsements of their friends as well.

facebook_logoAs for Pages, Groups, Events and Applications that you are an administrator of, you can only target your fans as of now. Facebook is looking into the option of expanding this as well though it would be easy to see how this idea and feature can be abused especially in competitive areas. But if you have the money and the time to invest in order to make your Facebook audience grow then this can be an option that you should consider.

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Facebook Pages or Facebook Groups – the Big Difference

November 5, 2009

Facebook is one of the best sites used for social media marketing but there are people out there who are confused as to which they should create in order to use the social networking site to their advantage effectively. The confusion is based entirely on the Groups and Pages features of Facebook. Even senior media marketing consults are confused since both have overlapping features. Add the constant changes Facebook makes to their Pages and the whole issue becomes more complicated.

Here are some factors that you should consider when it comes to choosing which is right for your project:

  • Interaction – because of Facebook Group’s security features and size limitations (under 5,000 members) they are more set for personal interaction. While Facebook Pages on the other hand do not list the names of its administrators and are thought of more as a corporate entity. The content of Facebook Groups is an extension of personal actions while content in Pages does not need to be linked back to you personally.
  • Updates – for Groups, as long as they are below 5,000 members, you can send messages to the members that will appear in their Inboxes. For Pages, they can send their updates to their own Page and will also appear in the “Updates” section of their inboxes. Unlike Groups, there are no limits on how many updates you can send or how many fans you must have.
  • Control – Groups have more control over who can participate. The permission settings can help you restrict access to a group or person. Access to Pages can only be restricted by age and location.
  • Moderation – both Pages and Groups can be mediocre when it comes to how things are posted and who can post. If someone posts spam or something negative in your Group or Page you will have to remove it manually but you have the option to remove the member who did it.
  • Advertising – advertisements can be bought to promote both Groups and Pages. But Pages have the benefit of having exposure through the fan connection that they have as they can be posted on their walls.
  • One more difference that can help you is that Pages are indexed by major search engines like Google while Groups are not.

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The Brilliance of Facebook’s “Reconnect” Strategy

October 30, 2009

Facebook, the most popular social networking site in the planet, may have millions of users but how many of them are actually active? As an answer to that, Facebook recently added a “reconnect” option aside from the usual friend suggestions.

Facebook is now enticing its users to reconnect with other less active users in your friends list. The reconnect strategy is brilliant as it encourages its users to prompt these less active users to use Facebook more often as well.

One of the problems that Facebook is having is that it is getting too big and eventually less exclusive and interesting in the long run. This is a serious problem that is only encountered and experienced by the biggest online services. The growth of Facebook users is starting to decline as well which makes you wonder if the popular social networking site is reaching its limit. If you have conquered a huge portion of internet users not only in America but all over the world and are unable to get new users to sign up where can Facebook turn to?

The answer lies in its existing users. Although Facebook’s algorithm is not perfect, it has been spotted that there are users who do not log in to Facebook regularly. Inactive users are just as valuable as new users. Therefore, the reconnect strategy was born. By enticing the friends of the users to connect with them by writing on their wall, they can be prompt to log in more often to Facebook.

Active users are able to take this as an opportunity to reconnect with some of their friends and are able to reestablish a closer friendship. There is no doubt that Facebook’s latest reconnect strategy is one of the smartest tactics it has used when it comes to reengaging inactive users.

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New Facebook Song Why Don’t You Leave Me Alone

October 9, 2009

Scott Stratten has really been on the pulse of Social Media for a while.  He’s a Twitaholic who goes through withdrawals if he hasn’t made a Tweet within the last 4 seconds.  Don’t believe me? Well it says so in his profile: http://Twitter.com/unmarketing

I “met” Scott online after discovering his viral marketing techniques using video.  He’s made over 60 videos and has over 60Million views.

With Scott’s love of Social Media and being a big time proponent of the REAL social aspect of it, he made a music video.

Now, Scott is a man of many talents but I didn’t expect one of them to be singing!

Alyssa Milano Tweet

Alyssa Milano likes the song

One of Scott’s friends said  “by Twitter standards you basically just made out with @Alyssa_Milano”.

The video is on its way to making it big. As of the writing of this blog post, there are 41,314 views of the YouTube video.

Scott really captures what so many people are thinking and/or want to say. That is one of the reasons it’s growing in popularity. Although, stars like Alyssa Milano and Ashton Kutcher think it’s great too, and they tweet it to their followers too.

Personally I’ve watched it a few times and don’t know why.  Maybe it’s because I can’t get it out of my head, I don’t know but it’s worth the view.

Scott, Great Job. When will you be performing on the late night talk shows?

Sent to his 2Mil followers!

Sent to his 2Mil followers!

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