Tag Archives: facebook

Facebook and Omniture Work Together for Better Facebook Ads Management

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Big and small companies now have a better way  to use the world’s largest social network as their marketing channel.

Omniture, one of the best enterprise web analytics providers has gained a stronger partnership with Facebook as it introduces a new tool for managing Facebook ad campaigns. Omniture announced that customers can now automate, purchase and track their Facebook ad buys more thoroughly.

This offer is geared towards marketers who are interested in Facebook media buys. The new tool by Omniture has custom, reporting options for a more complete and professional outlook when it comes to the analytics and effectiveness of customer engagement that is generated by their campaigns.

The said tool by Omniture would be able to help companies understand how effective Facebook advertising is and would help encourage these companies to do more.

facebook-2Omniture’s products have gone through a lot of evolutions in the past years in order to help support not only Facebook application measurement but also Twitter analytics. The addition of the Facebook ad measurement tool was a good and logical move for the Adobe owned company.

A big part of Facebook’s projected revenue for the year 2010 comes from ad buys which is one of the reasons why Facebook and Omniture would want to help their marketers have a better analysis and get to spend more and optimize on their Facebook Ad campaigns.

Facebook Says Hello to March by Saying Goodbye to App Notifications

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tafa_notificationsThere have been rumors last month that Facebook is going to see some changes in regards to its app notifications. Talks have been made that the app notifications would soon turn into email notifications instead. But with the start of March, developer blog of facebook has made an announcement that as of March 1, 2010 app notifications will be discontinued – no one will be delivering app notifications to your profile anymore and Facebook will no longer support the sending of these app notifications.

This is good news for users who hate being bombarded by these app notifications every time they log in. However, you can not expect these notifications to disappear forever. What is being done is that instead of doing universal notifications these app developers can choose from several methods in order to communicate with its users.

Facebook recommends these app developers to send their notices and announcements to the dashboard of their apps or to send the users email messages – users will have to agree to the email opt ins first of course.

Facebook-App-for-iPhone-1The counters that Facebook points out as an alternative for app notifications are just like the notifications except that they will be specific to each individual app. So this means that if an app is bookmarked in your Facebook page you will get notices from this app. This is called by Facebook as the Applications and Games dashboards.

Facebook also announced that later this year, they plan to change how the profiles and requests function are going to be displayed. They also plan to make some changes on the canvas pages design.