marketing strategies « Social Media Landscape

This year’s Social Media Success Summit is jam packed with some of the top people in the field of social media and social networking.

Twenty-four of the world’s most respected social media experts have come together to share their newest social media strategies. They’ll reveal all the latest techniques and proven business-building tactics you need to know to immediately benefit from social media.

Location: Your home or office! Attend this live event using your computer.

When: Starting May 3, 2011 (spread over four weeks to accommodate your schedule; click here for the full schedule). All sessions are recorded and transcribed as well.

Why Attend this Conference: You’ll be able to quickly implement effective social media marketing techniques, attract great customers and prospects and gain a unique competitive advantage. You’ll also discover how to best measure the effectiveness of your social media activities and the newest social media tactics. This event will ensure your business is maximizing the full potential of your social media efforts.

Registration is strictly limited to the first 2500 People. NOTE: Social Media Success Summit 2010 sold out.

Michael Stelzner shared how Social Media Examiner has grown so quickly and how your business can benefit from social media

Here are just SOME if the presenters:
Jeremiah Owyang (Altimeter Group), Guy Kawasaki (author, Enchantment), Brian Solis (author, Engage), Frank Eliason (Citigroup), Mari Smith (co-author, Facebook Marketing), Erik Qualman (author, Socialnomics), Michael Stelzner (founder, Social Media Examiner), Dan Zarrella (author, The Social Media Marketing Book), Andy Sernovitz (author, Word of Mouth Marketing), David Meerman Scott (author, Real-Time Marketing & PR), experts from Boeing, Intel, Cisco and Verizon; Jay Baer (co-author, The Now Revolution), Hollis Thomases (author, Twitter Marketing), Steve Garfield (author, Get Seen), Mario Sundar (LinkedIn), and Ann Handley (MarketingProfs)–just to name a few.

Using social media is the best way to promote your business brands. And with the explosive growth of social media, it is no wonder that a lot of companies are using social networking sites such as Twitter and Facebook.

A lot of marketers are now using social media and the numbers keep on growing. But these companies must understand how to employ effective methods and tactics in order to make the most of using a social media platform.

Remember that setting up an account is not enough. What is important is that there is participation and interaction among you and your audience. If none of this is happening then you are wasting your time. If you commit to making an account on a social networking site then you must be able to stay visible and active to your audience by doing regular updates. Keep them interested by constantly giving them useful information that is at the same time relevant to your brand.

Be humane. When people go to your account do not slap your company’s logo everywhere. Post a face to your profile, have a person’s name and have a good description. Make it more personal. Without doing so, people might think that you are becoming too self promotional. This could instantly make them lose interest because they will be thinking that you will just be pushing your products on them. It is ok to promote something but it should not be the main focus of your account.

You must be able to engage with your audience. Try to start conversations by posting articles, videos and links that is relevant to your business. You should also comment on other people’s sites or pages so that they can check your own site as well. Having a social networking account is also a great way to listen to your customers and potential clients. By interacting with them, you get to harness trust and loyalty from them as well.

Aside from making use of social networking sites, you can also set up a blog. It is actually a great place to start employing social marketing strategies and you can set up links going to your blog from your profiles. Your blog can be your home base wherein you can directly promote your products to entertain those audiences who are interested and want to know more about your business and the services you have to offer

Social Media Landscape

What's new in Social Media and how to use it

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