Facebook and Omniture Work Together for Better Facebook Ads Management

Big and small companies now have a better way  to use the world’s largest social network as their marketing channel.

Omniture, one of the best enterprise web analytics providers has gained a stronger partnership with Facebook as it introduces a new tool for managing Facebook ad campaigns. Omniture announced that customers can now automate, purchase and track their Facebook ad buys more thoroughly.

This offer is geared towards marketers who are interested in Facebook media buys. The new tool by Omniture has custom, reporting options for a more complete and professional outlook when it comes to the analytics and effectiveness of customer engagement that is generated by their campaigns.

The said tool by Omniture would be able to help companies understand how effective Facebook advertising is and would help encourage these companies to do more.

Omniture’s products have gone through a lot of evolutions in the past years in order to help support not only Facebook application measurement but also Twitter analytics. The addition of the Facebook ad measurement tool was a good and logical move for the Adobe owned company.

A big part of Facebook’s projected revenue for the year 2010 comes from ad buys which is one of the reasons why Facebook and Omniture would want to help their marketers have a better analysis and get to spend more and optimize on their Facebook Ad campaigns.