“Research has shown that peer support drives medical outcomes,” says Yishai Knobel, CEO and co-founder of HelpAround, the first mobile platform for people with diabetes—and their friends, family, and caregivers. “Yet there hasn’t been a healthcare industry after-care solution that helps patients by connecting them to each other. We harness the superior trust, empathy, and camaraderie within the diabetes patient community, allowing members to discover peers who truly ‘get it.’”
You’ve got good content, but nobody’s reading it. Find out why people aren't reading your content and get more eyeballs with these tips.
A successful content promotion strategy relies on you to create and share content that truly addresses the needs of your customers. Forget about what you’re selling and focus instead on what information your customer needs to make smart purchase decisions and how she finds and consumes content. Create that content and make it available to your target customers to build trust and develop strong relationships.
We’re halfway through 2014 and it goes without saying that a lot has happened this year in social. We’ve all been witness to these as they’ve happened. To go over every thing that has taken place would take more than just a blog post. So where is social leading us from here?
As professionals, we don’t always have time to read all of the posts about brand advocacy and pull out insights — luckily for you, I’ve made it an essential part of my week to do just that. So, I’ve pulled together a list of 4 truths you absolutely need to know about brand advocacy.