This year, for the second consecutive year, Univision won the July 2014 sweeps, beating out ABC, CBS, FOX and NBC. For us at Univision, social is an important part of our strategic approach to drive discovery and engagement in a very competitive media landscape. Univision is focused on driving digital audience development and direct monetization.
The other day I was doing a demo for someone and noticed that my Facebook Page had an extra icon in the status update box. I clicked, and to my surprise, it was “Add Targeting.” But here’s what you need to know: This is News Feed targeting, not post targeting. Anyone who comes to your Facebook Page can still see these posts. It just limits who can see them in their News Feed.
Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? If only it were that simple. Search algorithms aren’t as reliant on on-page factors for determining relevance anymore, organic social reach is declining, and not every brand has a huge opt-in email database at their disposal.