Headlines and title tags are important web page elements. Whether you’re talking about blog posts, static web pages, social media content, or something else, your headline has the potential to attract loads of traffic or to send it away to another corner of the Web. Here is how to attract traffic with a good headline.
You’ll have to figure out which is the best medium for delivering your message. It’s pretty easy to say “social media” and have that be a “step” in the content marketing list, but what platform of social media? LinkedIn is where the business-orientated crowd hangs out. The younger generation can be found on Twitter. Where are you?
If you are in social media, you will be aware of Hootsuite. It is arguably the most widely used social media management tool globally, with over 8 million users. This week in the SMToolbox, Hootsuite guru Mike Allton gives us his take on Hootsuite's popularity, and shares his top tips and favorite Hootsuite apps.
The legacy of being a cause-oriented organization lives on in the Body Shop brand's ethos today and is a key component of its social media marketing. Barckley says, "The brand is really rooted and has these authentic story lines that are real, not just us storytelling and creating fantasies."
Two things on my mind here at SXSW: my recent participation in an NBCUniversal event in New York where Jessica Alba talked about her business, and listening to Nate Silver, whose new online magazine, FiveThirtyEight, launches next Monday. It’s got me thinking about how social allows a new take on celebrity endorsement.