I had a fascinating conversation with Gerald Vanderpuye today. He was working a huge deal, and he shared what many of us would think as the Nightmare To End All Nightmares.
To put data and analytics to work usually requires multiple roles, not just one, to achieve ongoing value and to align with company functions. No one person can provide all the skills and expertise that are needed. A variety of viewpoints, knowledge and experience need to come into play to get the most from processing and analyzing data – and then to correlate analysis with other information sources and knowledge -- to derive the best overall insight and recommendations.
Google likes to keep us SEOs and digital marketing professionals on our toes and they did a really good job in 2014. Here is a short summary of the SEO changes Google rolled out this year.
Messaging apps are on the rise. Earlier this year Facebook bought WhatsApp for $22 billion and the Chinese WeChat is seemingly poised for growth across the globe. More messages are now being sent on such apps than are sent by SMS globally. But messaging apps are challenging more than the humble SMS, they are changing the social media landscape.
90 percent of people use multiple devices screens sequentially. So make sure you are using a responsive website design.