I joined LinkedIn in May of 2005 and like most people at the time it was my online resume, my online identity to headhunters and hiring managers. I had just returned from serving a tour of duty in Iraq and was working as an inside sales rep for a small software company. I connected with coworkers and some of the people I got to know in the industry. I didn’t do any “work” on LinkedIn, I was too busy being measured on number of dials and talk time. I like to refer to this as the Dark Ages of Sales. Outside of my sales numbers, weekly conversations about my dials and talk time were the norm. The problem was that even then, dialing for dollars was a colossal waste of time. My number wasn’t being made by these cold calls, it was being made because I was getting referred to new business by people I had already done business with.
Sometimes a new perspective comes from a direction that you least expect. That’s what happened to me on a recent trip to Istanbul. That new perspective was on why professional services marketing so often goes off-track and how to fix it. It all started at the Bazaar.
When you are performing social media marketing for your business, it is important that you use images. What’s the need of images when I have such amazing text, you might ask. There are various reasons for that. Firstly, a visitor spends just a few seconds on a web page before moving on to another one. So, you have just that much time to attract the attention of the viewers to make them stay longer.
Throughout my many years having a blog, as well as reading my favorites through BlogLovin’ on a daily basis, I have a pretty good background in what makes blogs so attractive to their target audiences. The main thing I’ve realized is that the more niche your blog is, the better likelihood you’ll have at attracting the engaged audience you’ve always wanted to. It also helps with SEO, because longtail keyword searches produce more relevant traffic that is likely to return to your site and spend more time there.