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Tumblr Plans to Start Generating Revenue

March 8, 2010

OMOIT2Tumblr is known to be one of the simplest blogging platforms around the World Wide Web and it has been doing a lot of progress. If you rate their effectiveness, you can see that Tumblr is rated between WordPress and Twitter.

WordPress would require some effort in order to create some organized content while in Twitter the whole process is almost effortless. Tumblr offers something in between. It is viewed as a tool for users that want to have a blog with videos, photos and other content embedded but do not have the time to struggle with a more complex blogging platform.

In fact the traffic and the user base of Tumblr are growing fast and they have recently hit some milestones on the way. Of course if you compare it to the success of Twitter, Tumblr still has a long way to go but it is definitely growing fast enough in order to make an impact in the web.

robin-good-tumblrThe Tumblr team is doing their best to provide the best features as well. They have added the option to add static pages to your Tumblr blog recently and now there are also dead simple ways in order to directly upload videos in your blog.

Tumblr is now planning to launch two revenue generating features this month. The details are scarce but it is known that these features will be powered by a widget. The success of this revenue generating feature of Tumblr is viewed as paving the way for micro blogging networks – an area that is traditionally devoid of revenue.

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Make the most out of Social Media

September 9, 2009

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Using social media is the best way to promote your business brands. And with the explosive growth of social media, it is no wonder that a lot of companies are using social networking sites such as Twitter and Facebook.

A lot of marketers are now using social media and the numbers keep on growing. But these companies must understand how to employ effective methods and tactics in order to make the most of using a social media platform.

Remember that setting up an account is not enough. What is important is that there is participation and interaction among you and your audience. If none of this is happening then you are wasting your time. If you commit to making an account on a social networking site then you must be able to stay visible and active to your audience by doing regular updates. Keep them interested by constantly giving them useful information that is at the same time relevant to your brand.

Be humane. When people go to your account do not slap your company’s logo everywhere. Post a face to your profile, have a person’s name and have a good description. Make it more personal. Without doing so, people might think that you are becoming too self promotional. This could instantly make them lose interest because they will be thinking that you will just be pushing your products on them. It is ok to promote something but it should not be the main focus of your account.

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You must be able to engage with your audience. Try to start conversations by posting articles, videos and links that is relevant to your business. You should also comment on other people’s sites or pages so that they can check your own site as well. Having a social networking account is also a great way to listen to your customers and potential clients. By interacting with them, you get to harness trust and loyalty from them as well.

Aside from making use of social networking sites, you can also set up a blog. It is actually a great place to start employing social marketing strategies and you can set up links going to your blog from your profiles. Your blog can be your home base wherein you can directly promote your products to entertain those audiences who are interested and want to know more about your business and the services you have to offer

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Tumblr Gets Money while Pownce Dies

December 13, 2008

Well the Social Media Landscape is ever changing, just like the skyline in Las Vegas.  It seems like there’s a change every year there. Something blown up or something goes up.  Such is the same with the Social Media Landscape.

The beginning of December, Pownce announced they will be closing their doors.  While I have an account on Pownce and the features are really pretty cool, 99% of all of my updates where done with Twhirl.  Basically I used Twhirl to post Tweets on Twitter, and it automatically posted them to Pownce too.

If you have a Pownce account, you can visit pownce.com/settings/export/ to generate an export file. You can then import your posts to other blogging services such as Vox, TypePad, or WordPress. However, you should do this quickly, only a couple days left.

Pownce put up a blog post about exporting, you can check it out here: blog.pownce.com

Now on the other hand, Tumblr just closed it’s Series B round bringing in $4.5Million to leverage the outstanding first year results.  Tumblr now has an average of over 15Million unique visitors per month! Those are great results considering the social networking site started in 2007.

I’m sure the 22 year old founder, David Karp, is ecstatic with the latest happenings of the company. Mr. Karp stated, “I feel so fortunate to have investors who believe in us, and a growing worldwide community that is just as excited about this neat thing we’re building…”

Tumblr has plans for their first quarter in 2009. They are planning on launching a premium service which will represent the company’s first revenue generation. It will be followed by a revenue strategy that leverages both Tumblr’s publishing platform and community, while continuing the company’s focus on innovation and invention.

I can’t wait to see what becomes of Tumblr over the next year.

As for Pownce, Rest In Peace, such are the ways of the Social Media Landscape.

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